Advertising a new gadget or technology toy is very different from advertising a more famous product. The buyer should be excited and include it in his shopping list, which he should have; be the first to get it. Advertising a toaster, microwave or van is much easier than advertising a new high-tech toy or computer-controlled gadget.

Advertisers are trying to show you how disappointed you are with the way the product is now, and how it will ease all these frustrations and make your life easier. Then you wonder how you could do without this new high-tech product.

Another thing that advertisers are trying to do with advertising high-tech toys or computer widgets is to show how cool it is and how impressed everyone will be when they see it. This will really strengthen your social standing and make you look cool and sociable with the crowd. Both methods work well enough to advertise and promote a new high-tech product.

If you’re promoting a new high-tech gadget or automated toy, you might want to think about it and how it differs from the ads you should use to promote a conventional product on the market. Think about it in 2006.

Lance Winslow is an online board of think tanks. If you have innovative ideas and unique perspectives, come and think with Lance;

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