How Google My Business Affects Local SEO

However, once you created your Google My Business listing, you may remember the ability to add additional locations for people (if they don’t have to enter the store exclusively). Whether you’re a restaurant that makes takeaway, a retailer that does ecommerce, or a service provider willing to travel to someone’s home, make sure you keep that in topnotchseo mind. You can identify other locations where you operate, and you can increase your ability to appear in those searches. After you verify your business listing, you’ll check back regularly to update information, add photos, answer questions, and respond to reviews. You can also create posts that appear in your business listing for seven days.

Google My Business Insights is a free tool from Google that shows how search engines found your ad and what actions they took on it. As with event posting, you can set a start and end date for the promotion so that potential customers can see if the offer is still available. As is the case with most types of posts, you can also add a photo or image to grab the attention of searchers. While it’s important not to fill your description with keywords so much that it becomes absurd, you should consider all the important search terms your potential customers may use. The local package is the business listings block that appears below the map in search results.

It ensures that you provide the necessary information that customers need to visit your site or store, contact your business, or make a purchase. First, let’s establish what traditional “bricks and mortar” businesses are. They sell their products or services in person, by mail or by phone. Essentially, these are companies that don’t sell their physical products or services on digital platforms.

With a Google My Business listing, your business can stand out in search results. It will highlight your business and ensure that people find your business, online or offline. GMB listings ensure that your company name is displayed in brand name searches, this guarantee of prominence does not apply to automatic results of the “business type”.

You can add call-to-action to posts to encourage potential customers to view your Page, site, or social profile. According to Google, businesses are 70% more likely to attract local visits from browsing users by having a Google Business profile, which increases traffic and sales. The multiple verification steps that each business completes before appearing in local searches build trust with customers. One way an ad can harm a business is if there are multiple bad reviews or low ratings. Bad reviews and ratings can alert potential customers to deep flaws in your business that need to be addressed. However, you can help this situation by responding productively to reviews to resolve the issue.

Businesses use local listings in many ways to connect and communicate with customers. They even provide customers and potential customers with a platform to start discussions, communicate and learn. Listings also offer customers the option to leave their business reviews with a star system. A star means you have serious work to do because that customer has likely had a negative experience.

The most important answer to the question, “How important is Google My Business to local businesses?” is extremely important. Mentions are how people interact with your business and learn more about it. Most of the time, people won’t type your URL and search your website for your address, hours of operation, and contact information.

Your GMB listing gives potential customers easy access to your hours of operation, phone number, website, and one-click instructions, all at no cost to you. The free GMB profile also gives customers a glimpse into your business by providing information about their busiest hours and review reviews. If you’re just starting out or have a limited budget, every dollar counts, and if you have such a valuable resource for free, you can redirect your resources elsewhere. You may not even realize that Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence on Google.

It is also possible for some companies to verify themselves via a phone call or text message. Once you’ve verified your listing, it’s time to fill out your business profile. Local SEO is a form of search engine optimization that helps physical small businesses find themselves in local search results.